Production / A Common Area production
CASETiFY × Earthero
A campaign film for Re/CASETiFY™ Case-to-Cabinet, made for Earthero Studio. Phone cases collected through CASETiFY’s recycling programme were upcycled into 40 classroom cabinets for five non-profit pre-schools in Hong Kong, and the film follows the journey from design and material testing to the finished cabinets in class.
Project
A campaign film for Re/CASETiFY™ Case-to-Cabinet, made for Earthero Studio. Phone cases collected through CASETiFY’s recycling programme were upcycled into 40 classroom cabinets for five non-profit pre-schools in Hong Kong.
The film follows the journey from design and material testing to the finished cabinets in class. Delivered as a 48-second 16:9 campaign film with English and Traditional Chinese subtitles.
Process
- Brief and treatmentWe mapped the Case-to-Cabinet story — design, recycled material, classroom delivery — into a short campaign narrative.
- Pre-productionAccess to the workshop and schools planned with Earthero; Hanson Fok directing and editing; Jess on camera; Bertha (Earthero) on voiceover.
- ShootFilming across design, material testing and the cabinets in use in class.
- Post and deliveryEdit, grade and bilingual subtitles; final cut delivered for CASETiFY and Earthero.
Credits
- Production: Common Area Studio
- Client: Earthero Studio
- For: CASETiFY (Re/CASETiFY™ Case-to-Cabinet)
- Director and editor: Hanson Fok
- Videographer: Jess (@iameurasian)
- Voiceover: Bertha (Earthero)
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