Production / A Common Area production
Mylo
Fresh food deserves fresh visuals. A launch film and complete visual library, produced in two shoot days.
Project
Mylo is a fresh pet-food brand. The brief was a launch package: a film that feels as fresh as the product, plus a complete stills library for web, social and paid.
Delivered across two shoot days: a vertical launch film and a full set of lifestyle and product stills with dogs, owners and the food itself.
Process
- Brief and treatmentWe shaped the launch around the product’s promise — fresh food, everyday moments — and locked a treatment covering film and stills in one package.
- Pre-productionCrew from our network: Hanson Fok as director, photographer and editor; Chris Tang on camera for video; Wilson Chan as gaffer; Sasa as art director. Locations, talent and food styling planned around two efficient shoot days.
- ShootTwo days capturing the launch film and the stills library together, so every frame shared the same look.
- Post and deliveryEdit and grade on the film; retouch and select for the library; files packaged for web, social and paid.
Credits
- Production: Common Area Studio
- Director, photographer and editor: Hanson Fok
- Director of photography (video): Chris Tang
- Gaffer: Wilson Chan
- Art director: Sasa
- Client team: Tiffany Chang, Brian Cheng (Mylo)
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